Rules for Marketing a Private Educational Practice
When I began teaching privately in the 1970's, tutoring wasn't yet a thing. It wouldn't become a thing till the late 1980's. By the turn of the century, the academic coaching market had long been a billion dollar industry. In 2018, it will surpass $100 billion . In the old days, it was simply a matter of contacting college admission consultants and academic deans at local private schools, arranging meetings, asking for referrals, and then doing stellar work. Nowadays, with the educational landscape awash in tutors of all stripes, it can be hard to get a foot in the door. Nevertheless, the basic template for running a successful private educational practice remains the same today as it's always been. It boils down to five basic rules. - Be Excellent Excellent work is the sine qua non of successful private practicing educational businesses. You solve problems for parents who hire you and create good will for colleagues who refer to you. These are your two t...